The maison
Bulgari
Rome, 1884. Bold color, the Serpenti and the gold of the 1970s and 1980s.
The maison
About Bvlgari
Sotirio Bulgari, a Greek silversmith, settled in Rome and opened his first shop in 1884; the Via Condotti flagship followed in 1905. After the war his sons Giorgio and Costantino turned away from French taste and created a Roman style of their own.
Signatures to know
Colored stones cut en cabochon in bold combinations; the Serpenti, first as a Tubogas watch in the 1940s, then in enamel and gems in the 1960s; Monete, ancient coins set in gold; the Tubogas band; the Bulgari Bulgari watch (1977) and Parentesi (1982). Elizabeth Taylor wore Bulgari through the 1960s.